Henriquez Partner Architects

Public Relations & Social Media

Objective:

To introduce the industry book, Citizen City to the media, colleagues, and industry and city leaders while strategically planning and executing a revamped focused social media community.

Our Approach:

Using our established media connections, we offered exclusive book previews and interviews with the Author to secure key media placement.
A revised social media strategy focused on growing key influential followers while providing quality curated content.
Measure and report to the internal team to educate and continue the social and media growth.

Results:

Coverage in leading media publications including the Globe and Mail, Vancouver Sun, CBC, BC Business, and Canadian Architect
Growth of social media channels by over 90%

Screen Shot 2019-01-28 at 4.56.44 PM.png

Screen Shot 2019-01-28 at 4.55.46 PM.png

Screen Shot 2019-01-28 at 4.54.51 PM.png

Screen Shot 2019-01-28 at 4.53.38 PM.png

Screen Shot 2019-01-28 at 5.01.33 PM.png

Screen Shot 2019-01-28 at 5.01.14 PM.png

Screen Shot 2019-01-28 at 5.01.00 PM.png

Screen Shot 2019-01-28 at 5.00.41 PM.png

Screen Shot 2019-01-28 at 5.00.20 PM.png

Screen Shot 2019-01-28 at 5.00.02 PM.png

Screen Shot 2019-01-28 at 4.59.43 PM.png

Screen Shot 2019-01-28 at 4.59.17 PM.png

Screen Shot 2019-01-28 at 4.58.57 PM.png

PR, SocialLauren AloiaDecember 27, 2018