BC Tree Fruits Cider Co
Public Relations & Social Media
To successfully launch BC Tree Fruits Cider Co and its first 3 varietals into the BC and Alberta markets and provide positive exposure to assist the sales team to grow both liquor store and bar/restaurant accounts.
Targeted media and influencer drops to support and grow the newly launched @BCTFCider social media channels.
Targeted press outreach to secure positive earned media coverage focusing on trade and mainstream media outlets.
Hold a dynamic trade, consumer and media event to officially launch BCTF Cider in it’s hometown.
60 product drops resulted in 36 blog posts and 65 social media engagements with this key influential community.
Over 100 industry leaders, media and customers at BC launch event