BC Tree Fruits Cider Co

Public Relations & Social Media

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To successfully launch BC Tree Fruits Cider Co and its first 3 varietals into the BC and Alberta markets and provide positive exposure to assist the sales team to grow both liquor store and bar/restaurant accounts.

Our Approach:

  • Targeted media and influencer drops to support and grow the newly launched @BCTFCider social media channels.

  • Targeted press outreach to secure positive earned media coverage focusing on trade and mainstream media outlets.

  • Hold a dynamic trade, consumer and media event to officially launch BCTF Cider in it’s hometown.


  • 60 product drops resulted in 36 blog posts and 65 social media engagements with this key influential community.

  • 98 media hits covering BCTF Cider Co including Vancouver Sun, Financial Post, Taps Magazine, Taste Magazine, BeerMeBC and En Route Magazine.

  • Over 100 industry leaders, media and customers at BC launch event

PR, Socialandrea bava