lululemon SeaWheeze

Stakeholder Communication

You trained, you persevered, you yoga'd, you danced to @Diplo all night, and you made #SeaWheeze 2018 our best year yet. Details on SeaWheeze 2019 (Aug. 15-17) registration coming later this fall. Stay tuned to SeaWheeze.com-these spots fill up fast!

Objective:

Execute a community awareness campaign surrounding the annual SeaWheeze half marathon and festival and manage the communications centre during the weekend long event.

Our Approach:

• Create effective multi-pronged communications document that reach the over 100,000 affected community members with clear verbiage and calls to action.

• Set up and manage a communications centre that is set up to successfully respond to any queries from local businesses, residents and the City of Vancouver

• Prepare the internal events team for potential crisis situations that may arise during this weekend long festival event.

Results:

• A decrease year over year of calls of concern from residents and business members

• One of the best run event communication centres for one of North America’s top-rated half marathon events.